Dryness from extensive heat styling can seriously impact your hair's health. No need to worry with Moisture Instant Moisture Daily Shampoo 33.8OZ/1000mL current Generation. The expertly crafted treatment penetrates hair with some of the strongest ingredients out their for overall beauty. The formula based in instant moisture technology infuses each strand with extra rich hydration, crafting soft touchable hair. At the same time, this treatment works to gently plump your strands creating fuller locks as it moisturizes.